Improving Open Rates - 4 Tips for Successful Email Marketing
Getting people to open your emails is one of the most challenging parts of email marketing. It’s a struggle to compete with all the other emails in a person’s inbox and it can be frustrating when an email doesn’t get opened.
If you’re looking to improve your email open rates, there are some best practices that can help. The following tips and techniques will help you make your emails more interesting to read and increase the likelihood that they’ll be opened by your subscribers.
1. Ensure that your emails are relevant to your subscriber’s interests.
Your emails should be relevant to your subscribers’ interests, which will help them feel like you care about them and will keep coming back for more. This can be achieved by micro-segmenting your subscribers and sending them relevant content.
2. Personalized content has higher email open rates.
A personalized email can generate up to 50% more opens than a non-personalized email. It can also increase click-through rates by 28% and revenue by 342%. To personalize an email, you can use a lead form that allows subscribers to enter their birthday or other information. You can then send them an email wishing them a happy birthday or a special discount on their next purchase. You can also include a photo in the email or ask them to fill in a short survey, so you can further personalize the content of the email.
3. Keep the subject line short and relevant to your email.
The subject line of your email is the first thing that the reader sees and it’s the main factor that determines whether or not they will open the email. Try to keep your subject lines between 60 and 70 characters long. This will be enough space to include a descriptive word or two and the email’s purpose, but it won’t be too long so that people will not open the email at all.
4. Avoid words that trigger spam filters.
There are many overused words that can trigger spam filters and prevent your emails from getting through to the inbox. There are a lot of resources online that can help you find out which words to stay away from and how to write an email with good subject lines. It’s also a good idea to test your email campaign by doing an A/B test.
This way you can see which subject lines and email content works best for your audience. Then you can focus on what’s actually working. A/B testing can be done on many aspects of an email, such as the subject line, body copy, layout, CTA language or button color and images, but it’s a good idea to only change one thing at a time so you can know what really makes a difference.
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